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Black Ink

project overview

Black Ink is a retail consulting firm. They have the ability to analyze sales data and inventory reports in such a way that allows their customers to more accurately predict buying patterns, manage inventories and avoid costly merchandise mark-downs — thus increasing cash flow and profitability.

deliverables

Logo Design, Secondary Brand Elements, Corporate Fonts & Colors, Graphic Imagery, Copywriting, Stationery System, Marketing Collateral, website Design
Black Ink Visual Identity | Robertson DesignBlack Ink Identity Design | Robertson Design
Our design solution centered around an influx of black ink, which is being graphed to reveal ever-increasing profits. The positioning line developed is “Are you operating in the Black?”. The logo is naturally a splatter of ink.
Black Ink Office Interior Signage | Robertson DesignBlack Ink Marketing Materials | Robertson Design
Simple, yet quirky photographic compositions were also created to help drive home key sales points. The overall resulting brand is both dynamic and edgy — the perfect complement to the perfect name.
Black Ink Marketing Materials | Robertson DesignBlack Ink Collateral Design | Robertson Design
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